Elevate Advanced Manufacturing is a statewide, integrated marketing campaign to promote careers and educational pathways in advanced manufacturing. This begins with building a positive perception of these careers while addressing misconceptions of work environment, safety, and wages. Learn more about why this is so important for Iowans.
Elevate offers resources to the public specifically targeting those eligible for Trade Adjustment Assistance (TAA) for workers, unemployed/underemployed Iowans, U.S. veterans, educators, along with K-12 students and their families.
Elevate is a National Partner of The Manufacturing Institute's Dream It. Do It. This initiative works to change the perception of the industry and inspire the next-generation workers to pursue manufacturing careers.
The Iowa Association of Business and Industry (ABI) with its 1,400 members in all 99 Iowa counties, has brought its membership together to tackle one of the most pressing issues in Iowa business – the need for a skilled workforce. To sustain and grow Iowa's economy, manufacturers need individuals with the right skills. This very distinct message has been heard from ABI members across the state. Taking a proactive step, ABI is actively promoting this campaign to make a lasting impact and build a pipeline of skilled workers for the future of manufacturing here in Iowa.